Mostly — just start: Interview with Photographer Fredis Benitez

Hey guys!

Every now and then, I have the pleasure of working with someone that gets my wheels spinning. It’s this sudden feeling of wonderment. I want to know their whole story. The road that got them to where there are today. The inspiration behind the work they do. How they find the motivation to stick with it day in day out… The whole nine.

 

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Chelsea Coffey, Fredis Benitez, Houston
Back in March, I was super flattered by the opportunity to shoot with Fredis Benitez. By the looks of his portfolio, I never would have thought that he was just getting started. His aesthetic is clean, crisp, and dreamy in tangible way, and most impressively, he’s a dreamer committed to the execution of making these dreams of his a reality.
See below for my full interview with Fredis. Hopefully, it’ll be an inspiration to anyone out there needing a push to just start whatever it is you’re holding back on. Enjoy!
Peace, Love & Sunshine ~Chels
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The Coffey Break, Fredis Benitez, Houston
1. Fredis, introduce yourself. We want to know all about you. Where you’re from, etc.

First off, thank you Chelsea for asking me to be a part of your blog. I truly appreciate it.

I am a native Houstonian and currently live in SW Houston. Spent 4 formative years in Austin where I graduated from college. My background is in advertising/marketing.

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Photographer, Fredis Benitez
2. How long have you been doing photography? Is that your background by trade?

I bought my first “legitimate” camera in October (Team Nikon).  Prior to that I simply used my phone. Photography is not my background so there has definitely been a learning curve and obsessiveness with researching. I’m still very much an amateur compared to some of the great talent out there. 

Really what I enjoy about the process is editing because of how therapeutic it is and the infinite ways you can compose.  

 

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Chelsea Coffey, The Coffey Break, Mias Closet, Houston Photo: Fredis Benitez
3. Walk me through the step-by-step process you went through to get to where you are today. What was the first thing you did? Next?

I attribute a huge part of where I’m at to some of the really talented people I have been exposed to throughout my life. The thing about creativity is it can be expressed in so many different ways beyond a picture — there’s music, cooking, fashion. All of these are things that I observe from a distance, respect, and emulate in some way.

My first step was starting — I compare any new hobby to running. The first 1/2 mile is generally the most painful but once you find your tempo and stay at it you’ll find it gets easier and you get better.   

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The Coffey Break, Dean’s Downtown Houston, Photographer Fredis Benitez
4. Are there any Houston photographers (or anyone in particular regardless of where they’re from) who’s work you really appreciate and why?

Absolutely. Greg Noire is a local Houston photographer on a different level right now. I respect his vision and talent. 

Nationally, Aaron Brimhall — he’s a moto-lifestyle photographer my friend Mike introduced me to. I actually got to meet him and he is one of the most amazingly talented yet down-to-earth, humble dudes in the game; all attributes I respect.

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The Coffey Break, Chelsea Coffey, The Pastry War, Downtown Houston, Photo: Fredis Benitez
5. What’s the one thing you wish you would have known before getting started with photography?
How expensive it can get.
 
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The Coffey Break, Chelsea Coffey, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez
6. It may be too soon to ask this, but what’s your vision for photography and your brand? What do you want to be known for? Where do you want to take it or it to take you?

It is early, but my vision for what I do is steadfast improvement. I will continue to travel and document wherever I go. I simply want to be known as putting out great work, which I know will take time and continued practice. At some point I’d like for my work to be on a national publication — something like Kinfolk or Cereal mag.

 
Chelsea Coffey The Honeymoon Cafe Fredis Benitez
The Coffey Break, Chelsea Coffey, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez

7. Last, but not least, if a kid walked up to you asking for your advice and you only had a few minutes to give them your best tip, what would it be?

Don’t focus on what’s not available to you. A key aspect to creativity is using what you have around you to make things happen.

Mostly — just start. 
Fredis Benitez Honeymoon Cafe Houston The Coffey Break
The Coffey Break, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez
Top 5 favorite things about Houston?

1.  Coffee Shop — Blacksmith because they serve Greenway and have powdered soap (Houston can be hipster too). The Wifi is fast. 

2.  Restaurant — It used to be FuFu Cafe but we all know what happened there. I’d have to say Brasil (patio area). You can people-watch and get good food. 

3. Cocktail: Moving Sidewalk: The whiskey sour is legit and I take everyone I know there

4.  Tout Suite — if you take anyone from out of town there they leave with a great impression of Houston and the macarons are delicious. They also serve boba so major plus. 

5. Activity — shooting pictures or riding motorcycles with my friend Mike Le. We always bounce ideas off of each other so it’s a good place to get feedback for plans.   

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The Coffey Break, Chelsea Coffey, Metro Rail, Downtown Houston, Photo: Fredis Benitez
Want to connect with Fredis?
fredisb.com
 
email: hello@fredisb.com
instagram: @fredisb
 
Let’s connect!
Twitter/Instagram @thecoffeybreak
chelsea@thecoffeyshop.co

Coffey Break Chat: How to find the work you were meant to do

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Mini Melty’s are always a good kick in the butt. Thank God for those emails Marie Forleo sends all the time. I searched her name and scrolled and scrolled until I found the subject line I needed to see –How to find the work you were meant to do.

God has this beautiful way of giving us what we need when we need it most and revealing it just in the nick of time.

Join me for this week’s Coffey Break Chat as I share where I’m at with my own journey to discovering what I’m meant to do and personal reflection on hanging in there!

Hope this will be a blessing to you guys. Praying for any and everyone out there who can relate.

Peace, Love & Sunshine, Chelsea

Let’s connect!
Twitter/Instagram @thecoffeybreak

 

How to know how much to charge?

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Hey guys!

How do I know how much to charge? I get this question all the time, ask myself this question all the time haha, and the truth is that the answer is fairly complicated. There are a number of different variables that go into calculating a final rate, package, fee, etc.

How to know how much to charge? Chelsea Coffey The Coffey Break

Here are some things to consider courtesy of , J.D. over at nolo.com:

Calculate Your Hourly Rate

Business schools teach a standard formula for determining an hourly rate: Add up your labor and overhead costs, add the profit you want to earn, then divide the total by your hours worked. This is the minimum you must charge to pay your expenses, pay yourself a salary, and earn a profit. Depending on market conditions, you may be able to charge more for your services — or you might have to get by on less.

Determine your annual salary. To determine how much your labor is worth, pick a figure for your annual salary. This can be what you earned for doing similar work when you were an employee, what other employees earn for similar work, or how much you’d like to earn (as long as your goal is reasonable).

Compute annual overheard. Next, compute your annual overhead. Overhead includes all of the costs you incur to do business — for example:

  • telephone expenses
  • office equipment and furniture
  • rent and utilities
  • stationery and supplies
  • postage and delivery costs
  • clerical help
  • business insurance
  • business-related meals and entertainment
  • travel expenses
  • professional association memberships
  • legal and accounting fees, and
  • advertising and marketing costs — for example, the cost of a yellow pages ad, website, or brochure.

Overhead also includes the cost of your fringe benefits, such as medical insurance… read the rest of his article here.

There’s a sweet spot for most things, and I’d like to think that time, prayer and dedication to ironing out processes are keys to finding it!

Enjoy the journey, and more importantly, don’t be afraid to go for whatever it is you envision for yourself!

How to Know How Much to Charge Chelsea Coffey The Coffey Break

I’ll leave you guys with a quote from Brene Brown that I shared on Instagram earlier this week:

Choose growth 🙏🏾❤️ // When we choose growth over perfection, we immediately increase our shame resilience. Improvement is a far more realistic goal than perfection. Merely letting go of unattainable goals makes us less susceptible to shame. When we believe “we must be this” we ignore who or what we actually are, our capacity and our limitations. We start from the image of perfection, and of course, from perfection there is nowhere to go but down. –#BreneBrown

Peace, Love & Sunshine -Chels

 

Instagram Algorithm Change

The Coffey Break Instagram Chelsea Coffey 3

Hey guys!

As some of you may know, Instagram is my favorite social media platform. So, any big announcements catch my attention. There’s a lot of commentary going on about the upcoming change to their algorithm. I tend to do a little research before jumping on a bandwagon, and I finally came across the information I was looking for from one of my favorite writers @ggrenewrties (seen above).

The beauty of social media is connection, and say what you want about the downsides, it has been the coolest thing to see this network of real life and virtual friends build their brands and/or simply share their journey.

I’ve spent the greater part of the last year redefining my own personal online presence for The Coffey Break, Mia’s Closet, and The Coffey Shop, and I totally understand the apprehension about the changes. Nonetheless, I think it’s important to understand the full scope of what this means for us and our brands.

The Coffey Break Instagram Chelsea Coffey 4
@thecoffeybreak
The Coffey Break Instagram Chelsea Coffey 1
@thecoffeybreak

Assuming I’m not the only one who feels this way, I did a little digging and found the following article:

Ignore the Uproar. The Instagram Algorithm Change Is a Good Thing.

Here’s an excerpt.

Chronological newsfeed was truly effective only in two instances: businesses posted to Instagram every half an hour or their followers had a very limited number of handles they followed. This cannot be a widespread trend, because according to Optical Cortex data based on 20,000+ Instagram users, average number of people they follow is 822. So, for a majority of brand’s following those images most likely weren’t the first thing they saw; and that chronological order didn’t really matter anyway.

Now what really made a difference, and still will continue to do so, is getting ahead of the game with smart strategies. What you have (to continue) to do as a smart marketer is to focus on quality content that drives engagement.

A lot of people who follow brands and celebrities will deliberately go to the handle to see what’s new. People follow Nike, Lexus or Kylie Jenner, because they know that each new post will be amazing (whatever their definition of amazing is). So, strive to make your Instagram account a mecca for striking visual content. This is the only way to ensure people won’t stop engaging with your content, whatever the algorithm is.

There are also a few other tactics you can employ to stay ahead of the curve…

You can read her entire article about the Instagram algorithm change by LESYA LIU here.

Sometimes the only thing we have to fear is fear itself. Happy Monday guys!

Peace, Love & Sunshine, Chels

Let’s connect!

Twitter/Instagram @thecoffeybreak

How to create a WEALTH mindset + Daily Devotional 3.23.16

  
Good morning guys,

I saw this online a while back and made a mental note to share it at some point. 

How to Create a WEALTH Mindset: 
W-Write down what you want

E- Envision your future

A- Affirm your desires (*We have to believe we’re worthy of them!)

L- Listen to your inner voice

T- Take action and transform 

H- Hold the vision

I was a grad student on a budget for so long that I’m just now realizing it’s time to hit the reset button on how I look at money. I’ll be the first to admit that I’ve never been motivated enough by money –it doesn’t equal happiness, but there’s no denying the benefits of being in position to be a blessing to the ones you love and live the life you’ve dreamed of. 

Update: *And then, God blows me away with a confirmation. There’s no better feeling than a sign that I’m exactly in tune with whatever it is He’s calling me to. Check out today’s Bethany daily devotional:

Daily Devotional for March 23, 2016
But you brought us to a place of great abundance.
—Psalm 66:12
Three powerful verses in Proverbs 11 remind us of the ageless principles of giving. First, you cannot outgive God. Proverbs 11:24 says, “It is possible to give freely and become more wealthy, but those who are stingy will lose everything.” Giving is the secret to abundance and increase. 
Second, if you purpose in life to “refresh others” (Proverbs 11:25) and not just be concerned for yourself, God will be sure to supply your own needs as well. You must make it your goal in life to bring joy and happiness to others through generously giving to them. You will be personally refreshed from watching their joy, and God will make certain that someone comes along occasionally to refresh you! 
Finally, if you hoard what you have been given instead of sharing it, you will be cursed instead of blessed (Proverbs 11:26). Because giving is so much a part of God’s nature, your gift brings you into His heavenly economy. Even though you may have a need, invest in others, and you will gain, prosper, and be crowned with blessing!
Daily Readings: 

Num 36:1-13-Deu 1:1-46

Luke 5:29-6:11

Psalm 66:1-20

Proverbs 11:24-26
*😩 And I wish I could drop everything to be back in Newport Beach, California haha 

Pray for clarity, claim favor over your life, and trust the process. All things are working together for the good. Xoxo -Chels 🙏🏾❤️

#2016

#latenightsearlymornings

#wanderlust 

#PathMinded #TheCoffeyBreak