Mostly — just start: Interview with Photographer Fredis Benitez

Hey guys!

Every now and then, I have the pleasure of working with someone that gets my wheels spinning. It’s this sudden feeling of wonderment. I want to know their whole story. The road that got them to where there are today. The inspiration behind the work they do. How they find the motivation to stick with it day in day out… The whole nine.

 

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Chelsea Coffey, Fredis Benitez, Houston
Back in March, I was super flattered by the opportunity to shoot with Fredis Benitez. By the looks of his portfolio, I never would have thought that he was just getting started. His aesthetic is clean, crisp, and dreamy in tangible way, and most impressively, he’s a dreamer committed to the execution of making these dreams of his a reality.
See below for my full interview with Fredis. Hopefully, it’ll be an inspiration to anyone out there needing a push to just start whatever it is you’re holding back on. Enjoy!
Peace, Love & Sunshine ~Chels
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The Coffey Break, Fredis Benitez, Houston
1. Fredis, introduce yourself. We want to know all about you. Where you’re from, etc.

First off, thank you Chelsea for asking me to be a part of your blog. I truly appreciate it.

I am a native Houstonian and currently live in SW Houston. Spent 4 formative years in Austin where I graduated from college. My background is in advertising/marketing.

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Photographer, Fredis Benitez
2. How long have you been doing photography? Is that your background by trade?

I bought my first “legitimate” camera in October (Team Nikon).  Prior to that I simply used my phone. Photography is not my background so there has definitely been a learning curve and obsessiveness with researching. I’m still very much an amateur compared to some of the great talent out there. 

Really what I enjoy about the process is editing because of how therapeutic it is and the infinite ways you can compose.  

 

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Chelsea Coffey, The Coffey Break, Mias Closet, Houston Photo: Fredis Benitez
3. Walk me through the step-by-step process you went through to get to where you are today. What was the first thing you did? Next?

I attribute a huge part of where I’m at to some of the really talented people I have been exposed to throughout my life. The thing about creativity is it can be expressed in so many different ways beyond a picture — there’s music, cooking, fashion. All of these are things that I observe from a distance, respect, and emulate in some way.

My first step was starting — I compare any new hobby to running. The first 1/2 mile is generally the most painful but once you find your tempo and stay at it you’ll find it gets easier and you get better.   

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The Coffey Break, Dean’s Downtown Houston, Photographer Fredis Benitez
4. Are there any Houston photographers (or anyone in particular regardless of where they’re from) who’s work you really appreciate and why?

Absolutely. Greg Noire is a local Houston photographer on a different level right now. I respect his vision and talent. 

Nationally, Aaron Brimhall — he’s a moto-lifestyle photographer my friend Mike introduced me to. I actually got to meet him and he is one of the most amazingly talented yet down-to-earth, humble dudes in the game; all attributes I respect.

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The Coffey Break, Chelsea Coffey, The Pastry War, Downtown Houston, Photo: Fredis Benitez
5. What’s the one thing you wish you would have known before getting started with photography?
How expensive it can get.
 
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The Coffey Break, Chelsea Coffey, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez
6. It may be too soon to ask this, but what’s your vision for photography and your brand? What do you want to be known for? Where do you want to take it or it to take you?

It is early, but my vision for what I do is steadfast improvement. I will continue to travel and document wherever I go. I simply want to be known as putting out great work, which I know will take time and continued practice. At some point I’d like for my work to be on a national publication — something like Kinfolk or Cereal mag.

 
Chelsea Coffey The Honeymoon Cafe Fredis Benitez
The Coffey Break, Chelsea Coffey, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez

7. Last, but not least, if a kid walked up to you asking for your advice and you only had a few minutes to give them your best tip, what would it be?

Don’t focus on what’s not available to you. A key aspect to creativity is using what you have around you to make things happen.

Mostly — just start. 
Fredis Benitez Honeymoon Cafe Houston The Coffey Break
The Coffey Break, The Honeymoon Cafe, Downtown Houston, Photo: Fredis Benitez
Top 5 favorite things about Houston?

1.  Coffee Shop — Blacksmith because they serve Greenway and have powdered soap (Houston can be hipster too). The Wifi is fast. 

2.  Restaurant — It used to be FuFu Cafe but we all know what happened there. I’d have to say Brasil (patio area). You can people-watch and get good food. 

3. Cocktail: Moving Sidewalk: The whiskey sour is legit and I take everyone I know there

4.  Tout Suite — if you take anyone from out of town there they leave with a great impression of Houston and the macarons are delicious. They also serve boba so major plus. 

5. Activity — shooting pictures or riding motorcycles with my friend Mike Le. We always bounce ideas off of each other so it’s a good place to get feedback for plans.   

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The Coffey Break, Chelsea Coffey, Metro Rail, Downtown Houston, Photo: Fredis Benitez
Want to connect with Fredis?
fredisb.com
 
email: hello@fredisb.com
instagram: @fredisb
 
Let’s connect!
Twitter/Instagram @thecoffeybreak
chelsea@thecoffeyshop.co

How to know how much to charge?

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Hey guys!

How do I know how much to charge? I get this question all the time, ask myself this question all the time haha, and the truth is that the answer is fairly complicated. There are a number of different variables that go into calculating a final rate, package, fee, etc.

How to know how much to charge? Chelsea Coffey The Coffey Break

Here are some things to consider courtesy of , J.D. over at nolo.com:

Calculate Your Hourly Rate

Business schools teach a standard formula for determining an hourly rate: Add up your labor and overhead costs, add the profit you want to earn, then divide the total by your hours worked. This is the minimum you must charge to pay your expenses, pay yourself a salary, and earn a profit. Depending on market conditions, you may be able to charge more for your services — or you might have to get by on less.

Determine your annual salary. To determine how much your labor is worth, pick a figure for your annual salary. This can be what you earned for doing similar work when you were an employee, what other employees earn for similar work, or how much you’d like to earn (as long as your goal is reasonable).

Compute annual overheard. Next, compute your annual overhead. Overhead includes all of the costs you incur to do business — for example:

  • telephone expenses
  • office equipment and furniture
  • rent and utilities
  • stationery and supplies
  • postage and delivery costs
  • clerical help
  • business insurance
  • business-related meals and entertainment
  • travel expenses
  • professional association memberships
  • legal and accounting fees, and
  • advertising and marketing costs — for example, the cost of a yellow pages ad, website, or brochure.

Overhead also includes the cost of your fringe benefits, such as medical insurance… read the rest of his article here.

There’s a sweet spot for most things, and I’d like to think that time, prayer and dedication to ironing out processes are keys to finding it!

Enjoy the journey, and more importantly, don’t be afraid to go for whatever it is you envision for yourself!

How to Know How Much to Charge Chelsea Coffey The Coffey Break

I’ll leave you guys with a quote from Brene Brown that I shared on Instagram earlier this week:

Choose growth 🙏🏾❤️ // When we choose growth over perfection, we immediately increase our shame resilience. Improvement is a far more realistic goal than perfection. Merely letting go of unattainable goals makes us less susceptible to shame. When we believe “we must be this” we ignore who or what we actually are, our capacity and our limitations. We start from the image of perfection, and of course, from perfection there is nowhere to go but down. –#BreneBrown

Peace, Love & Sunshine -Chels

 

They thought they could bury us…

Black lives matter Chelsea coffey Houston
They Tried To Bury Us. They Didn’t Know We Were Seeds… This week in the news was a tough one. It’s almost as if time has elapsed and the distinctions between the race based horror stories from generations past seem to be blurring… Outrage is a funny thing. I can literally feel my heartbreaking, and then things pick back up, and if I’m not careful, life carries on and that pain that should have been a fire to fuel that momentum is lost –until the next big blow. I don’t want to become desensitized. Hate crimes are not okay, child abuse is not okay, being addicted to social media is not okay, being consumed by work is not okay, colorism is not okay, popular entertainment content is junk food, at best, and despite all the bad, I love that I’ve been having some variation of these conversations more and more often for over a year now. There was a shift in this generation. We recognize the need for change, and I love seeing how friends and countless people I don’t even know are taking a hands on approach to being heard, redefining norms and setting a new standard. There’s something special about what’s happening with us. We’re entrepreneurs, we’re social activists, we use social media as a driving force to spread ideas and let people know about stories the media feels are unimportant and irrelevant, we connect with our communities, and most importantly, we know and believe that our efforts are exactly what naysayers were hoping we’d be too distracted to act on… They Tried To Bury Us. They Didn’t Know We Were Seeds. It’s a beautiful thing, for real.

Coffey Break Chat || The thing about approaching 30… and settling…

Hey guys!
I’m pretty pumped. This is my first Coffey Break Chat of 2015! It’s funny. I was on the phone with a friend last week telling her about how Cooking with the Coffey’s (a cooking spot I do with my little sister for the site) is somewhat of a comic relief after a few years writing and vlogging about being in the storm and that this year, I just wanted to breathe and have fun with The Coffey Break…
The irony, is that I then proceeded to talk to her for about another hour pouring out my heart about everything from career goals to relationships, and realized that I actually have so much to share!
I guess I’m not really wired to suppress my emotions, much less conversations, especially when it comes to the topic of settling. I’m like noooo! Don’t do it! haha 
Join me as I share how I’ve managed to remain dedicated to the vision I have for my future, even when everything is going crazy and those standards seem like more of an ideal than something I could actually be believing for.
The pressure to settle for less than God’s best in regard to one thing or another comes in waves for everyone. My current fight is simple: Don’t let 30 bully me into making poor choices. *Repeat lol
Enjoy!
Peace, love & sunshine ~ Chels

Event Photos: Our 1st #LoveWhatYouDo Networking Mixer!

Hey guys!
Last night marked the beginning of a beautiful partnership to bring Houston  a networking event unlike any other. Our first networking mixer was held at The Flat, 1701 Commonwealth, and it couldn’t have made me, Ahrif Sarumi of The Knoble Media and DJ Fanci any happier to kickoff such a special night with the sounds of DJ Charlie Brown and a room full of people just as passionate for life and giving back to the community as we are. So much love to Grace Rogers and DJ Sun for believing in the vision. Enjoy the photos below and please be sure to tag The Flat, and use the hashtags #LoveWhatYouDo & #TheCoffeyBreak when you share! We’ll see you guys next month!
Peace, Love and Sunshine -Chelsea
Good People. Good Music. Good Times. Let’s Connect.